Website usability
Convert visitors into customers
Web Usability is an incredibly important part of successful web development. Getting websites to rank well in search engines and bringing more visitors is one challenge, but how do we ensure that these visitors translate into sales and enquiries?I offer a range of services to make enhancements to your website that increase sales and make your website more user-friendly.
Conversion optimisation is a method of enhancing and improving your website so that you convert more of your website’s visitors into customers.
With conversion optimisation experience, my meticulous attention to detail and expert tools, I’m able to analyse and monitor the behaviour of visitors to your website and establish what is working and what can be improved.
I work in partnership with my clients to understand how their customers are interacting with their websites. Using a systematic process of monitoring, testing and fine-tuning to ensure that our customers, we get the most out of the website. Conversion rate optimisation increases your website’s efficiency and makes your marketing budget go further.
Website review & usability audit
I offer a comprehensive website review service to audit your existing website. recommendations. This will get your website moving in the right direction. I’ll sit down with you to listen and understand your goals. I’ll then go away and analyse your website with various tools. Simply put, I’ll apply my knowledge of web design and development to improve the user experience your website offers your audience.
Motivate & encourage
Whether it’s prompting a visitor to take action or encouraging them to make a purchase, your website can be optimised for a range of specific actions. These include facilitating buying decisions, promoting subscriptions and memberships, encouraging downloads, enhancing direct and email marketing efforts, and driving calls to action via phone, chat, or email.
Design & coding
First impressions matter, and the design and coding of your website play a crucial role in shaping them. This involves the quality of branding and logos, the effective use of colour, and the strategic use of screen real estate. Additionally, a well-designed website ensures optimal user experience (UX) and navigation, compatibility across web browsers and devices, and accessibility for text-only browsers. Performance aspects such as caching, content delivery networks (CDN), and overall site speed are also key considerations.
On-site SEO audit
An on-site SEO audit is essential for understanding and improving your website’s performance. This includes a baseline performance review, an analysis of Google Core Web Vitals, and assessments using PageSpeed Insights and GTmetrix. It also involves competitor analysis, evaluating website visibility and rankings, ensuring content relevance, assessing website trust, and reviewing the on-page SEO score to optimise your site’s search engine performance.
Content & copy
Effective content and copy are crucial for engaging your audience and conveying your message. This involves ensuring the content’s style and readability, conducting thorough focus keyword and content keyword research, and maintaining consistency of message throughout. Additionally, content engagement, link analysis, and well-placed calls to action are key elements that contribute to the overall effectiveness of your website’s content.
Website analytics
Understanding your website’s performance is essential, and website analytics provide the insights you need. This includes conducting a baseline performance review, analysing visitor demographics through GA4, and monitoring key metrics such as bounce rate and pogo-sticking. Additionally, tracking technical performance, setting up event tracking and conversion goals within GA4, and utilising Google Tag Manager are all critical components for gaining a comprehensive view of how your website is performing and where improvements can be made.
Navigate with ease
Creating a website that users can navigate with ease is essential for a positive experience. This starts with strong first impressions and ensuring the site is easy to use and intuitively designed. A well-organised website structure, a strong brand identity, and the use of familiar navigation conventions all contribute to the overall user experience (UX). These elements work together to make your website accessible and engaging for visitors.
Social media & personal data
When it comes to social media and personal data, both style and readability are crucial in delivering your message effectively. It’s important to ensure that your content is engaging and encourages interaction. Additionally, optimising your social media presence through OpenGraph and schema can enhance visibility and sharing. Compliance with GDPR regulations is also essential to protect user data and maintain trust.